Let’s talk client acquisition.
Spoiler: You’re doing it wrong.
Most of you lot? Here’s your playbook:
⤷ Crank out a ChatGPT post (yawn).
⤷ Hit “publish.” Crickets.
⤷ DM 50 people with “Hey, saw your post!”
⤷ (Ghosted.)
Cue existential dread: “Sht, rent’s due.”
But here’s the kicker:
You’re missing Trust Momentum.
(Translation: Your deals are rotting faster than a banana in this heatwave.)
Trust Momentum = stacking micro-commitments from “Who’s this?” to “Take my money.”
My system (steal it):
⤷ Daily Content (Not diary entries)
⤷ Get eyeballs.
⤷ Be that face in their feed.
But guess what?
They still think you’re 50% scammer.
⤷ DM Curiosity Gap (No “Hey hun” BS)
⤷ Slide into DMs like a detective:
“Noticed you’re ignoring [pain point]. Here’s why it’s costing you £X…”
⤷ Become their therapist (but charge more).
⤷ Book the call.
⤷ Live Triage (Zoom = no pants, no pitches)
⤷ Dig into their mess.
⤷ Twist the knife:
“What’s this costing you? £10k/month? Oof.”
⤷ Book the next call now, or bin them if they’re just whinging.
⤷ Mutual Action Plan (The “Yes Bridge”)
⤷ Map their dumpster fire → dreamland.
⤷ Tie ROI to their tears:
“Fix this = £50k back. Cool?”
Deals don’t age like wine.
They age like milk.
No momentum = ghost town.
You want revenue?
Stop with the “post and pray” nonsense.
Build momentum. Close deals.
Or keep crying into your Excel sheet.
(Your choice, darling.) 💅
